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genius party planning


The VALUE in successful, thoughtful planning beyond measure is technically priceless.  

Blue Ivy, however, STARTS with a $1,500 minimum and pricing increases based on packaging for fabulous, tasteful planning with an outstanding deliverable.  Social & Corporate events are both meticulously planned here. Blue Ivy is comprised of highly educated thoroughbred talent, instinctual leadership, accomplished global experience, intuitive translation, mastermind entertainment, an atmosphere magician, impeccable organization, and of course,

a truly gifted, boundless designer and visionary: Coast to Coast Celebration Planner, Veronica Alexandra.

No ONE event needs the same set of services. Extensive planning options have therefore been thoughtfully procured and offered for your specific needs: as distinctive as your event.




A phone call is required for full event planning information & availability.

Please email, text, or call to schedule a phone consultation.  

One Phone Number that is NOT an autobot 617.642.0448

**Vendors, media, & employment related outreach, please title your purpose in the subject line of an email.


Monday: Closed  |  Tuesday-Thursday: 1pm-10pmEST  |  Friday 1pm-7pmEST  |  Weekends by Appointment


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Sarah and Kyle Wedding Film July 4th at Boston Harbor Hotel Samsung NX1
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Park Plaza Hotel; Boston, MA wedding // Tenney + Nassim | perfect for each other  {same day film}
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Veronica is the founder of one of the most premier and sought after event planning firms in the world, initially founded in Boston, also serving Southern California, Southern Texas, and South Florida, with destination clients worldwide. Blue Ivy has even earned the premier title of Conde Nast's TOP 25 Wedding Planners Abroad Worldwide along with every popular accolade the industry cares about, such as Best of Weddings from The Knot and Wedding Wire's Best of Choice for each year. 


As a Colombian native, residing in Europe during the summer in her young adult phase and raised in Palm Beach throughout her childhood, Veronica Alexandra offers a solid, diversified perspective working with clientʼs of many cultural backgrounds. She's personable to work with, talks late night hours, is streamlined for the typical busy client, and has decades of experience with the most complicated of events. She’s a pro at customizing any vision into an opulent and distinguished celebrated affair, as well as producing small, intimate, tasteful celebrations to your liking. As a Harvard grad, she is polished with the essentials in event planning through pioneering the Event Committee for Harvardʼs 14,000 student body in the continuing education program and taking it upon herself to study event planning at London’s European School of Economics, American Project Management Association in NYC and years of floral, planning and design training, jobs and internships all over the world. Veronica provides a solid set of competitive resources, and artistry, producing customized events for both high profile clients and to the neighbor next door.

Weddings are Veronica's original inspiration behind Blue Ivy. There's something very special about planning the most romantic day of our personal history. There's something so honorable and so important about being given the key to design, direct and lead a couple to their official celebration-backdrop. There's a reward so internal within Veronica that her purpose is to create the most happiest day of couple's lives while knowing to protect couples from industry-sharks, social pressures, and big mistakes. 

As an Ivy league grad, Veronica's resourcefulness, and expert negotiating talent is one of the many advantages you gain. She oversees all planning projects at Blue Ivy, leaving no planning protocol at risk, protecting the quality experience expected, handling all strategic planning that a wedding requires, providing boundless award winning creativity to tailor every clientʼs vision, and working hand in hand every day with her golden chosen award winning team. No matter the audience, the style, or the location, Veronica is skilled with interpreting your vision with creative solutions, saving you from the stress while capturing smiling guests from the entrance to the favors. She is a master in pulling off the day every couple in love looks forward to, with over ten years of refining her craft.

Obsessed with design and atmosphere, Veronica focuses on capturing each client's personality, sticking within budget and delivering the most bang for your buck. Veronicaʼs history of inspiration goes back to early childhood where she was fortunate enough to be exposed to the chicest of events throughout Palm Beach, New York, London, Paris & Monaco. Her artistic approach for color, atmosphere, inviting themes and styling, defining stunning ambiance and her fierce level of strategy and planning, has given her the winning streak to provide insight into the world of events via national magazines and blogs such as The Knot, Southern New England Weddings, Style Me Pretty, Inspired By This, Brides Magazine, Bliss Celebrations, Bride & Groom, and many more. Veronica is currently under contract with a producer for pitching a show to the big networks, involving wedding planning. 

She has an electric personality, an enormous heart, an obvious love for people and parties, a familial, relatable approach, and is always on the pulse producing customized style with the power of color, entertainment and layers of eye-candy to the space. Her favorite quote she likes to express is, “I'll double your vision for half the price!” 


Well HELLO Lovers in Love!


SO - we're officially in 2021 and I love to forecast what trends will be extra special in the world of weddings for the upcoming season. I take inspiration from the runway, home décor trends and, of course, what my current clients are asking for. With that in mind, here’s what I think will be a few of the biggest wedding trends of 2021:

  • Sustainability! Couples are seeing more and more the impact they can have with how they host their event. From digital platforms streaming, local food, less invitees, digital invitations, local flowers, smaller ceremonies and less favors that get thrown away, it's no question our human footprint behavior will be aiming toward hosting with a more conscientious approach.   

  • Fashion Shifting! Many brides are now looking at wearing dresses that change their look by the time the evening takes place. Shifting into something more casual, or even something enhancing, for example a long sheer overcoat to loosely fit over the dress, it appears that fashion is focusing on layers, dress changes and unpredictable modifications to the wardrobe.

  • DIY Beauty – Between Covid being a real struggle and the amount of tutorials online, many brides are opting to do their own hair and makeup. Dont be surprised if you learn how to look like a pro made you up!

  • Micro Weddings – Of course, with Covid in the air, weddings are becoming more intimate, less exaggerated and more to the point: getting married with the nuclear and closest few who are just the MUSTS of the MUSTS to have around. This concept is saving money, keeping health in check, allowing for different backdrops to be the landscape (i.e. destination or beach for the bride who originally was originally going to imagine dazzling her ceremony had it been just a few years ago), mini individual cakes to be served, pod assigned seating -- times are changing, and with all the uncertainty, these intimate weddings with more quality control are helping many couples move forward with their final wedding date of choice. 


Cant wait to see the end result! 



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