Veronica Alexandra, Owner & Lead Planner
Veronica is the founder of one of the top wedding firms founded in Boston, also regionally covered in Florida and California, and serving destination clients all over the world. She's a solid pro at customizing any vision into an opulent and distinguished celebrated affair, as well as producing small, intimate, tasteful weddings. Polished with the essentials in event planning, she provides both classic and unconventional clients with her resources and artistry, producing customized parties as distinctive as the host.
As a Harvard grad, Veronica's resourcefulness and expert negotiating talent is one of the many advantages you gain when working with Blue Ivy. No matter the audience, the style, or the location, Veronica is skilled with interpreting your vision with creative solutions, saving you from the stress while capturing smiling guests from the entrance to the favors. She is a master in pulling off the one and only event every bride fantasizes during her childhood: her very own breathtaking wedding and all of its panache. She has 10+ years in planning events and weddings, and still treats each wedding like her own.
Veronica is a true Planner first, but also acts as the lead visionary behind every event produced as she oversees all staff and event projects representing Blue Ivy. Collaborating with her Lead Planners Veronica enables all Blue Ivy clients to benefit double the strategic design and resource planning since two great minds are always working on your vision and needs. She simply hearts events: obsessed with design and atmosphere, focused on making each event a WOW and in love with the concept of planning the most important celebrations in her client's lives, her history of inspiration goes back to early childhood where she was fortunate enough to be exposed to the chicest of events throughout Palm Beach, New York, London, Paris & Monaco. Her artistic approach for color, romantic themes and distinctiveness along with her fierce level of negotiations has given her the winning streak to gain the name of Top 25 Wedding Planners abroad by Conde Nast released in the DEC 2011 issue of BRIDES MAGAZINE - distributed worldwide with over 80,000 publications.
Known for producing customized style with the power of color, texture and lighting around any vision conceived, Veronica can transform any idea into your ideal vision, regardless of whether your heart is set on something edgy or something seriously regal. Her famous quote she likes to express to prospective clients is, "I can take your budget and make your wedding look double the price."
Vanessa Isobel, Event Planner
Palm Beach based, Vanessa is our Lead Planner of South Florida, working with hi-end clientele mostly focused in Palm Beach, Boca Raton and Miami. Sisters with Veronica, Vanessa began her career in hospitality at The Breakers Hotel in Palm Beach where she developed a keen eye for beautiful space design and decor. Always leaning toward the wedding industry and knowing that her talent in event planning was waiting to explode, Vanessa's calling to help clients celebrate with perfection around them arrived with a bang. She is a creative wiz and hones a flawless skillset in project management. With a sky-rocketing imagination for lifestyle events, she never ceases to delight her enchanted clients. She comes with a combination of fresh thinking and hi-end experience always ready to service the next most elite occasion of the world.
Born in Oxford, England, married at the Brazilian Court, and also raised both in South America and in the United States, Vanessa comes with a very cultured perspective for all backgrounds to relate to. She has a reputation for excellence, energy and diligence. No one does more research with efficacy than she does. She specializes in detail and ambiance. She thrives in the vibrant and fast-paced event industry, which suits her driven and determined personality and she has an innate need to be surrounded by beautiful celebrations. Vanessa is always excited to transform any vision into a truly flawless and enchanting event.
Vanessa is particularly passionate in listening perceptively to others and coming up with ideas and solutions to any problems or questions they may have - and she does so creatively and articulately. With one eye focused on the elite, she is a mother of three and is known for the most exquisite children's events leaving every child waiting for her next production. Vanessa adds, "Meeting a client's highest expectations on their most profound occasion, their wedding, birthday, or any important milestone celebration, it is what I live for ... making that fairytale wish a reality!"
Sara Carolina, Event Planner
LA based, and a Vegas expert, Sara is a production, management, event planning guru, working seamlessly with any event concept between the world of large hollywood productions, to talent scouting, to top tiered weddings, to mastering the performing arts on many platforms. Sara simply has the gift for "showtime". Blue Ivy clients gain a wholehearted Planner by their side regardless of the size and budget. Sara has always been in the entertainment industry bringing over 15 years of event experience, from scouting talent, managing entertainers, producing celeb hosted award shows, planning destination weddings to owning her own entertainment agency at one point, Breathless Entertainment. She soon realized Event Planning was the crux of it all where she then joined Blue Ivy the day it's LA-doors opened. She brings a very seasoned skillset in planning every single detail, understanding implications, focusing on creating 'art' with a bang, and fostering excellent relationships with a diverse level of clients: from high-profile celebs to everyone in between.
Educated with a BFA in Dance from New York City's Marymount Manhattan College, Sara is fully aware of what it takes to put on an event as she has gracefully been onstage and behind the scenes for years, for top tier events and shows such as Vegas' Jubilee!, L'Oreal promotions, to the Terry Fator Show, from runway for Lamborghini to Tommy Bahama, from working on TV with folks like Access Hollywood and Spike TV, to producing shows like Inspiration Awards for Women USA, Sara has road mapped her way to understanding the industry and has specially fallen in love with producing and planning special occasions in couple's lives for their BIG DAY: weddings! If there is anyone who wears their heart on their sleeve for their clients, it's Sara: always treating her clients like family and always working above and beyond, making sure everything brings no excuses. We are so grateful to have Sara on our team and hope you get a chance to work with her as everyone falls in love with her generous, professional, dedicated personality.
Michelle Elizabeth, "Day of" Management
Michelle started her career in copywriting and graphic design where she quickly realized the power of a well-laid plan. After graduating from Florida State University she pursued a career in marketing communications and brand management. She later received a Masters from Emerson College in integrated marketing communications where she produced numerous marketing campaigns and credits her planning success to her limitless ideas and boundless energy.
Today, as a passiontate DAY OF Lead Manager Michelle leverages her love of culture and design to manage intimate, personalized settings for clients who desire a striking and distinguished event. Interpreting what you want at your event and bringing it to life is Michelle's passion. She is exceptional at defining sophistication in every line of the venue whether the event takes place at your residence or at a rented venue. Each detail carries meaning. Each meaning is moving and captivating, leaving your guests wanting more. Working with any size event Michelle understands the focus, professionalism, design, and leadership that DAY OF Management and Coordination demands. Her services span from corporate to family events.
Michelle's capability in maintaining a neutral perspective allows her to honor your personal taste while setting up your vision, keeping all your vendors in line, and making sure everything on your timeline is up to date. Michelle's goal is to make sure your attention is facing the direction of your celebration while making sure your experience as the host will be all smiles, while capturing moments that will allow you to re-experience the joys of your event time and time again.
Lindsey Lee , "Day Of" Management
Lindsey was technically "born" at Blue Ivy after she consistently proved how valuable she was to our clients. Lindsey graduated from Elmira College with a B.S. in Business Administration specializing in Marketing and Management and became a very pro-active intern at Blue Ivy where she was quickly put to the test to perform many high-pressured projects behind-the-scenes for a year. She simply kept on excelling to a point that we simultaneously brought her out to the field to assist Veronica (Owner of Blue Ivy) through an entire season's worth of events in New England and she made it abundantly apparent that her inner "rock-star" oozed event coordination all over her. After an intense training we are so proud to have her lead some of our biggest events of the season. Our clients love Lindsey and we have received only the kindest of remarks from those who have benefited from her talent in managing some of the most complicated and logistically heavy events.
Lindsey is experienced with events that cater from kids' parties to weddings to funerals, but she mainly specializes in weddings simply because she loves them: and well, she's good at it! A true "people-person", Lindsey shares her calm, dedicated and cheerful personality with you and your guests, while leading your group, managing vendors, confirming a happy host, keeping her eyes on the clock and saving the day with any spontaneous news to be faced with. She is a solid foundation that can't be compromised and her professionalism, along with her sleeve's-up mentality has made her a hero at some of the best of events we've catered to. Lindsey continues to assist the team with other DAY OF events, leads her own events and works on special projects throughout the year. We love Lindsey and we know you will be forever grateful with her by your side.
Covering all 3 corners of the U.S.
Condé Nast names Blue Ivy one of the TOP 25 Wedding Planners Abroad worldwide, Grace Ormonde names Blue Ivy an Exclusive Platinum Member, Daily Meal called Blue Ivy TOP 50 "Event Planners to Know" in the U.S. and The Knot has labeled Blue Ivy Best of Weddings 2012. We do things right, and carefully, because our heart and soul surround our clients.
Blue Ivy is a "lifestyle" event planning firm focused on designing events that matter and specializing in both events planned locally and abroad. Still remaining boutique, but capable of planning weddings and other eventful celebrations as far as Australia, Blue Ivy limits the total of events planned and managed per year in order to offer a premium personable experience that every client wants and deserves.
Founded by a Harvard grad, clients benefit from the strong negotiations, resourceful solutions, distinctive design, thorough planning and a wholehearted approach we all want when planning important days of our lives. Call to learn about our custom packages.
Team up with fabulosity
Covering all 3 corners of the U.S. - Serving Destination Events Worldwide
New England | South Florida | Southern California